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Administrative Professionals Day 2005
• Cards are being used as tangible, "putting it in writing” tributes to the value of administrative professionals. A card can be displayed on a desk or bulletin board all week and is likely to be saved as positive reinforcement from a boss – especially when a personal message is written on the card.
• Increasingly, companies are recognizing the benefits of letting employees know they are appreciated and valued.
• Cards that are designed to hold a gift certificate, check or gift card increasingly are popular. Cards typically are included with flowers or a gift so that the card can be displayed at work and saved.
Administrative Professionals Day is always the Wednesday of Administrative Professionals Week, the last full week in April (April 24-30 in 2005).
In 2005, Administrative Professionals Day is Wednesday, April 27.
Administrative Professionals Day recognizes and celebrates the work of secretaries, administrative assistants, and other office professionals for their growing and diverse contributions to the workplace.
The International Association of Administrative Professionals (IAAP) – official sponsor of the day since its inception in 1952 – changed the name from “Professional Secretaries Day” to "Administrative Professionals Day" in 2000.
The name change was made to reflect the changing job titles and expanding responsibilities of today’s administrative workforce.
According to the U.S. Department of Labor, there are 4.1 million secretaries/ administrative assistants in the U.S. workforce.
Approximately 1 percent of administrative professionals are male.
Changing roles: As technology advances in the workplace, the administrative professional’s role continues to evolve. Because voice mail handles incoming calls in many offices, and computer-equipped managers prepare their own letters and memos, today’s administrative professional performs more administrative, coordination, office management, and database administration tasks.
Changing names: Along with new roles have come new titles. Administrative assistant, office manager, and project coordinator are some of the titles today’s "secretary” may hold. Whatever their titles, administrative professionals are integral members of the team.
Changing images: Professional development and growth opportunities are important to today’s skilled administrative professional.
Hallmark offers a variety of ways to express appreciation with cards. Some cards say “secretary” because, according to the IAAP, about 20 percent of the administrative workforce use the title “secretary.” Other cards say "administrative assistant,” and some express gratitude and appreciation without including a title.
Cards include such expressions of appreciation for the administrative professional as a person, with sentiments such as “You’re a true professional,” “To a terrific co-worker,” and “With thanks for all you do.”
Some Administrative Professionals Day cards feature images of current business and electronic icons representing the office professional.
Messages also reflect the administrative professional’s changing role and recognize the wonder of multi-tasking. Sentiments recognize the many contributions that administrative professionals make to a company and to the atmosphere of the workplace.
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