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Free Online custom greeting cards News
Mother's Day 2005
When is it?
Sunday, May 8, 2005. Motherís Day is always the second Sunday in May.
What is it?
Motherís Day is set aside to acknowledge, show appreciation for, and honor your friends and family who are mothers (and other "moms" in your life).
Who celebrates it?
Motherís Day is the third-largest card-sending holiday in the United States, according to Hallmark research. Industry wide, Americans will send more than 152 million Motherís Day cards this year.
How does Hallmark help?
This year Hallmark offers more than 1,100 cards for Motherís Day including Spanish-language cards and cards for African-American consumers.
Hallmark also provides a variety of gifts and spring-inspired gift wrap to make the package complete. Party Express From Hallmarkís floral-designed paper party products provide an easy and elegant option for Motherís Day breakfasts in bed, brunches/lunches and special dinners.
2005 Industry Trends
About 50 percent of U.S. households give Motherís Day custom greeting cards (the highest participation rate of all seasons). Each participating household purchases an average of 2.8 cards.
More couples are buying cards to give mom together (married couples from both, and our mother from siblings).
While long verse is still a strong performer, conversational messages have increased in popularity. Consumers appreciate cards that are simple but heartfelt.
Motherís Day is observed across a wide range of relationships. In addition to adult- or child-to-mother/grandmother and husband-to-wife, the celebration now extends to daughters, sisters, aunts, mothers of loved ones, friends and any others who play a mother-like role. This trend reflects the fact that ďtraditionalĒ is no longer traditional Ė more than 35 million stepfamilies exist in the U.S.
Once a woman becomes a mom, she tends to value her mom and her momís mom even more and recognize them on Motherís Day.
Consumers plan to spend nearly $100 on average on Motherís Day activities. Cards are number one among those buying gifts for Motherís Day, followed by giving flowers, gift cards, gardening items, entertainment products, jewelry, apparel, and perfume. (Source: National Retail Federation Motherís Day Consumer Intentions Survey 2004)
Hallmark research indicates that the essence of Motherís Day is reflection, honoring, remembering the importance of family, and acknowledging the power of women.
Up to 80 percent of all Motherís Day cards are sold in the last week before Motherís Day.
How does Hallmark respond to trends?
The new Marjolein Bastin Collection features the artwork of renowned Dutch nature artist Marjolein Bastin. The cards incorporate beautiful floral images with thoughtful sentiments. This collection is available only at Hallmark Gold Crownģ stores.
Another new collection focuses on one of the most popular recipients of Motherís Day cards Ė wife. The Wife Collection includes nine cards featuring traditional feminine designs with messages of caring, appreciation and love.
Hallmark has added some new Mother/Mom cards to provide balance and range. The cards are titled From the Youngest and From the Oldest. In response to a growing trend of adoptees reconnecting with their birthmothers, Hallmark has also added a card titled Birthmother.
Hallmarkís new Deluxe Collection is a line of cards that are larger with meaningful messages and beautiful traditional designs. It gives the customers a classy way to tell the woman in their lives how much she is appreciated.
Celebrating a First Motherís Day is another exciting trend. Hallmark has cards for Motherís First, Wifeís First, Daughterís First, Sisterís First, and Grandmaís First Ė even Mother-To-Be for expectant moms. These cards serve a niche need, but are very special to customers as a way of recognizing this once-in-a-lifetime event.
Hallmark offers a wide variety of choices in 2005 to ensure customers find the right card. These include cards for close family members such as Daughter, Aunt and Sister, and more hard-to-find captions such as Birthday, Foreign Language, Granddaughter, Goddaughter, and Cousin.
Cards also exist that meet the needs of todayís complex family relationships. Choices include cards specific for stepfamily relationships, ex-in-laws, Dads-as-Moms, Dadís wife, and friends who are ďlike family.Ē
Shoebox and Hallmark Warm Wishes lines complement the traditional cards by providing alternative humor and value choices.
Hallmark.com offers a wide variety of Motherís Day e-cards that are perfect for sending an extra helping of love to mom, whether she's near or far.
Hallmark Cards are sensitive to cultural needs
Motherís Day is the largest card-sending holiday for the Hispanic community. It is celebrated on many different days throughout the year, depending on the country. In Mexico, it is always celebrated May 10.
Sinceramente Hallmark cards are designed to help consumers from the broad range of Hispanic cultures represented in the U.S., Mexico and Puerto Rico find custom greeting cards that mirror the values and perspectives of their cultures. There are 300 Sinceramente Hallmark Motherís Day cards available in 2005. All of the cards are in Spanish and feature English translations on the backs of the cards.
Several Sinceramente Hallmark cards feature designs of the Virgin of Guadalupe, who is beloved by many in Mexico. Sinceramente Hallmarkís Motherís Day line also features captions unique to the Hispanic culture such as Comadre, the godmother of oneís child. Musical cards are especially popular, and the line includes 14 designs for a variety of recipients.
The Mahogany Motherís Day line for African-American consumers offers 146 card designs. The line includes a variety of cards for Mother, Grandmother, Wife, Sister, Daughter and other relatives, as well as an increased offering of general wish cards appropriate for anyone. The cards feature a variety of culturally-relevant designs and heartwarming sentiments that help consumers honor Mom and other special women in their lives.
Hallmark gifts provide something special for Mom
Personalization adds meaning to a Motherís Day gift. The Heart of Motherhood collection from Hallmark lets you create that personal gift. Start with a picture frame or silver-plated ornament with inscriptions such as Grandchildren are always at home in your heart or Children bring sunshine to a motherís heart. Then add year-dated tokens like charms on a bracelet Ė boy and girl silhouettes, engravable tags to record childrenís names and birth dates, picture lockets, and Swarovskiģ Austrian crystal birthstones to represent children or grandchildren.
Hallmark also introduces Heart of Motherhood ďMomís BlossomsĒ this year. The set includes a decorative metal vase with two metal flower photo frames on stems for $24. An extra set of three flower frames costs $18.
The Hallmark Signature gifts collection provides dozens of elegant gift ideas including premium photo frames and treasure keepers, and a tantalizing selection of candles. The Hallmark Signature Card Keeper, available for $7.95 with each purchase of three Hallmark cards, provides a stylish place for Mom to preserve all the cards she receives through the years. Bring Mom breakfast in bed on the Hallmark Signature Memory Tray, $28, which includes space for a childís artwork, notes and photos. The Hallmark Signature Shadow Box, $25, provides the perfect way to share memories with Mom.
The Family Tree collection provides a unique way to display treasured photos. Metal frames beautifully decorated with materials such as stained glass, enamel, mother of pearl and crystal hang from your choice of display pieces including a metal tree, metal wreath and a wood-and-fabric shadow box.
Hallmark Gold Crown stores also offer the "Cherries = Appreciation" collection, perfect for showing appreciation to moms. The collection includes a ceramic pitcher, teapot, tea cup, bowl and more Ė all in a cheerful cherry design. A Cherries = Appreciation plate is available for $8.95 with each purchase of three Hallmark cards ($14.95 retail value) and a Perpetual Calendar Organizer, which includes a pencil and a cherry-themed, lined memo pad with ribbon, is free with a $35 purchase or $6.95 with each purchase of three Hallmark cards ($12.95 retail value).
Starting at only $29.95, Hallmark Flowers are perfect for Motherís Day. Each fresh, beautiful bouquet, along with a Hallmark card, is delivered overnight in an elegant gift box for a spectacular presentation. Itís a sure way to bring a smile to someoneís heart. To order, go to www.HallmarkFlowers.com or call 1-800-Hallmark.
What is the history of Motherís Day?
Anna M. Jarvis, born in 1864 in Webster, Va., is credited as the force behind Motherís Day. When Jarvis was 41, her mother died. On the second anniversary of her motherís death (the second Sunday in May 1908), Jarvis made public her plans to establish a day to honor mothers.
Other sources report ďmotherís dayĒ church services on May 10, 1908, in Grafton, West Virginia, and a celebration of mothers at the Wannamaker Auditorium in Philadelphia on the same day.
The observance became official in 1914.
Hallmark has been producing cards for this holiday since the early 1920s.
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