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Welcome to the wold of Prom Dressses (and Great Cards for all Occasions)

TORONTO, ON- April 2004 - It is that time of the year when Prom looms in the not too distant future. For prom-goers, the question is, what comes first, the prom date or the dress? According to Sears, it's the dress of course! "Prom is an exciting time for teens, so it's important that they look just right," says Annie Helegda, Trend Manager, Apparel and Accessories, Sears Canada Inc. "Sears offers some of this year's latest and greatest looks. Really, the first thing on the agenda is to determine your personal style. Are you romantic, are you fun or are you daring? Whatever your personal style, Sears has a dress that will impress you, your friends and your mom." This year there are many styles available in both short and long dresses. With an emphasis on individual style shining through, it is a good idea to start with a dress that you like and then choose accessories, shoes and hair & make-up styles that reflect who you are. Finding the dress that fits your personal style… A layered look of a split front, back or side on full and three-quarter length gowns. This year a black over-layer reveals a pastel under-layer The shorter tea length party dress is a new favourite. It offers you the ability to wear this dress for many other social events Pretty, pastel satin ribbon trims as well as flower pins and beaded straps Embroidered gowns fitted on top and flaring out create a dramatic and truly sophisticated, glamorous look Halter necklines ala Marilyn and lace-up backs continue to be favourite styling details While black and white hold centre stage, colour is important especially pastel pinks and blues Add to your look with accessories… Chandelier earrings and necklaces – especially colourful, floral-inspired rhinestones Glittery bracelets can include simple pearls or a combination Simple satin evening bags are still the best way to carry your bare necessities Other pieces include tiaras, satin gloves and strappy shoes Complete the look with hair and make-up… Create a romantic look with pearls. Strung on chiffon ribbon chokers, entwined together in pendants or simply strung in strands, their traditional look is redefined this year's pastel shades. Rhinestones are also romantic. Make your statement with a charming pendant or chandelier earrings. Make-up starts on clean, glowing, radiant skin! Pale lips, softly colored eyes and glowing cheeks give a soft, romantic look. Add colour, glitter and depth to soft curls and loose hairstyles with hair accessories from rhinestone tiaras to flower pins and scarves. For a sexy and glamorous look, emphasize lips and brows elegantly yet naturally with smokey eyes and pale, lightly glossed lips. For an even more glamourous look, try minimal make-up with strong lip colour. Hair is pulled back or precisely coiffed with a 50's screen star attitude. Plastic is fun and makes a comeback with large colourful jewels and big flowers in bright colours. The skin is illuminated and opalescent often reflecting light from powders, glosses and glitters. The eyes are vivid with bright accents and lips are lightly glossed in neutral tones. Hair is sculpted in very modern up-dos which have a nonchalant air about them. The party is just starting. Let Sears help you get ready for the BIG night, affordably and fashionably. Prom dresses, shoes, accessories and makeup are available at Sears stores across Canada, selection may vary by store. Find full service hair salons at 79 Sears stores across Canada. Sears Canada, the retailer with the most extensive multi-channel network in the count

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