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Welcome to the wold of Prom Dressses (and Great Cards for all Occasions)

Press Release For Immediate Release Contacts: Terri O’Connell Lucy Montgomery 215.343.4013 215.766.7951 215.766.7952 fax 215.766.7952 fax 215.534.3520 mobile 215.262.8624 mobile terri@fuzzyslippersmarketing.com lucy@fuzzyslippersmarketing.com BRIDES FIND THE WINNING COMBINATION OF FIT, FASHION AND AFFORDABILITY IN THE ALFRED ANGELO BRIDAL PLUS LINE Available nationwide, the collection focuses on the fit needs of plus-size women FORT WASHINGTON, Pa., February 19, 2004 – Searching for a wedding gown should be one of the highlights of planning a wedding. However, for plus-size women, the experience can be less than ideal when they have to contend with a limited selection of dresses, ill-fitting samples, or the challenges and expense of having a dress custom-made. The percentage of women who fit into the plus-size bridal category is significant because it consists not only of women who typically wear plus-sizes, but also those who wear clothing in misses sizes 14-20. Many of the women in this category find that they are more comfortable in a plus-size gown because the sizing of many wedding dresses runs small. However, all of these women need look no further than Alfred Angelo, the leading designer of high-quality, affordable bridal gowns and wedding apparel, whose Bridal Plus line is made exclusively for this market segment. The Bridal Plus line is composed of two groupings. The first is a selection of best-selling designs from the Bridal line that have been refined and proportioned for the plus-size figure. Second is a grouping of gowns designed only for the plussize range. Plus-size women often prefer stylings that include short sleeves and open necklines, so these elements are incorporated into many of the dresses created for this segment. Both groupings make up an extensive collection that consists of more than 30 dress styles in an array of fabrications and silhouettes. The company’s commitment to plus-sized customers is longstanding and consistent. The Bridal Plus line is widely distributed across the country through both independent retailers and - more - BRIDES FIND THE WINNING COMBINATION… February 19, 2004 Page 2. Alfred Angelo Bridal Company Stores, and is extensively advertised in national bridal publications. Alfred Angelo regularly features plus-size fashions in all of its wholesale and retail fashion shows and uses plus-size models in its advertising. Additionally, the entire bridesmaid collection is available in plus-sizes. For those plus-size brides who wish to see styles before trying them on, the company website, www.alfredangelobridal.com, features photos of each gown in the Bridal Plus line. Alfred Angelo offers more than 100 bridal designs in sizes ranging from 2 to 28W, regular and tall lengths, with most styles priced at $599 or under. The line is available at leading bridal retailers across the country and in Alfred Angelo Bridal Company Stores in South Florida and Southern California. The company also sells affordable dresses for bridesmaids, junior bridesmaids, mothers, flower girls and prom. For more information, please visit www.alfredangelobridal.com or call 1-561-241.7755. # # #

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