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Welcome to the wold of Prom Dressses (and Great Cards for all Occasions)

Press Release For Immediate Release Contacts: Terri O’Connell Lucy Montgomery 215.343.4013 215.766.7951 215.534.3520 mobile 215.262.8624 mobile terri@fuzzyslippersmarketing.com lucy@fuzzyslippersmarketing.com PROM WEAR FROM ALFRED ANGELO REFLECTS CURRENT FASHION TRENDS Today’s Teens Can Choose From A Diverse Selection of Styles, Silhouettes and Colors To Find The Perfect Dress For Their Prom FORT WASHINGTON, Pa., February 20, 2004 – Prom dresses have come a long way since puffy sleeves and oversized bows ruled the dance floor. Today, many prom girls are looking for stylish, sophisticated attire, much of which is derived from current couture lines or inspired by fashions worn by celebrities. Other prom goers favor more traditional and romantic silhouettes that have been updated by contemporary fabrications, color or detailing. Whatever direction they choose, this season’s offerings represent the winning combination of sophistication and youthful appeal. “Our Spring 2004 prom collection reflects several fashion industry trends,” states Michael Shettel, Director of Design at Alfred Angelo. “Glamorous styles like those worn by celebrities are prominent,” he explains “but we’re also seeing a return to the traditional and romantic.” Another option is the fashion-forward bareness of lingerie-inspired dresses reminiscent of celebrities like Britney Spears and Jennifer Lopez. Prom girls can expect to see styles with silhouettes ranging from straight and simple to embellished, full-skirted and traditional.” CLASSIC GLAMOUR – Sleek, sophisticated styles reminiscent of the Hollywood of the 1930’s, 40’s and 50’s are featured in this year’s Alfred Angelo prom collection. Simpler dresses with empire waists, ruffled necks and hemlines, mermaid skirts, and lighter fabrics such as chiffon reflect this trend. Other elements include dramatic drapes, asymmetric hems and ruffles. Dresses in this category will still be available in traditional red, black and white, but also appear in contemporary pastel shades. Accompanying accessories can include gloves, dyed-to-match shoes and chandelier earrings. - more - AFFORDABLE STYLES FROM ALFRED ANGELO February 20, 2004 Page 2. MODERN COLOR – As with Spring itself, this year’s prom season begins with a blast of color. From flashy hot pink and turquoise to more subdued pastel greens and yellows, the options are endless. What better way to show off personal style than by selecting a dress from the rainbow of hues now available. For an up-to-date look, prom girls can make a statement in the new brights – power pink, bold orange, and azure blue – or choose earthy pastels like sage green or honey yellow. Another option is the color mix – black embroidery on white or red, or other daring color combinations. These contemporary colored dresses come in a variety of silhouettes but tend towards simple styling that lets the color stand out. LINGERIE-INSPIRED – For those daring to go bare, lingerie-inspired designs are one of the season’s hottest trends. Elements of this style include spaghetti straps, low or open backs, corsets, ribbons, and plenty of lace. Fabrications tend to be sheer and light, though sequins and beading are also featured. Some of these dresses are shown in a shorter length, with jagged or asymmetrical hems, and often have a sheer or see-through element. Prom girls who choose this style are sure to be noticed! ROMANTIC – Other styles may come and go, but the fairytale ball-gown will always be on the list for Prom season. For many girls, this style, which often features a fitted bodice and full skirt, is the epitome of what a Prom dress should be. Simple tops, which may be beaded, sequined or embroidered, are paired with full skirts of tulle, organza or satin with an overlay to create the princess look. Both the silhouette and the fabrications accent femininity and youth, while flattering nearly every body type. Floral elements, including appliqués and embroidery, and even fabric, are also popular. Whatever her preferred dress style, this year’s prom girl has an unparalleled opportunity to attend the event of the year in the dress of her dreams, without spending a fortune. Alfred Angelo offers more than 75 designs in sizes ranging from 2 to 20 (with over 25 available in sizes 16W – 28W), starting a suggested retail price of $139. The line is available at leading bridal retailers across the country and in Alfred Angelo Company Stores in South Florida and Southern California. The company also sells affordable dresses for brides, bridesmaids, junior bridesmaids, mothers, and flower girls. For more information, please visit alfredangeloprom.com or call 561-241-7755. # # #

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